Fortis / Advisory House
Where strategy meets delivery.
Execution-backed advisory, shaped by real investment and development experience.

The advisory house
Strategy, investment and development —grounded in real delivery.
The strategic advisory arm of Maxim Investment Group.
About FortisWhat we do
Advisory. Execution. Operation.
- 01
Concept Creation & Strategic Positioning
Core idea, asset positioning and investment narrative.
- 02
Market Analysis, Competition & Opportunity Mapping
Demand assessment, competitive benchmark and opportunity map.
- 03
Feasibility Studies & Financial Modeling
Commercial viability, IRR, NPV and sensitivity analysis.
- 04
Master Planning, Development & Technical Coordination
Development strategy, planning brief and specialist coordination.
Selected experience
Projects shaped from concept to operation.
Our approach
From challenge to launch.
- 01
Understand
Market, asset and commercial challenge.
- 02
Define
Concept, positioning and value proposition.
- 03
Validate
Feasibility and investment assumptions.
- 04
Structure
Execution model, investment and operators.
- 05
Deliver
Implementation, launch and early operations.
Leadership

Jana Karrar
General Manager, Fortis Advisory House
Next step
Planning your next move? Let’s talk.
New project, repositioning or growth — share the context.
Discuss your project

